The Famous Deco Dog

The Deco Dog is more than just a logo—it is a powerful symbol of identity, creativity, and purpose for the EPVMA. Designed in 1992 by award-winning writer, photographer, and graphic designer Brad Cooper, the Deco Dog reflects both artistic excellence and a deep connection to animal care. Inspired by Art Deco design, the logo features a unique sideways “E” shape representing El Paso, while its smooth, flowing lines form the silhouette of a dog—serving as a universal symbol for animals and veterinary care. The Deco Dog gained international recognition when it was featured in Communication Arts Magazine, one of the most prestigious publications in the global design industry. This honor represents the highest level of achievement in commercial graphics and highlights the creative impact of the design. Over the years, the Deco Dog has become an iconic representation of the organization. It has appeared across a wide range of materials including billboards, public service campaigns, merchandise, websites, brochures, and promotional items—helping to build awareness and connect with the community. Beyond its visual appeal, the Deco Dog stands as a symbol of dedication to animal well-being, professional excellence, and community engagement. It reflects the values of EPVMA and continues to represent its mission to promote compassionate care and strengthen the bond between people and animals.